Tip # 2 for successful resorts web design

Brand your resort website: Your website must reflect the essence of your resort. It should symbolize the values and culture of your organization on the whole. This will help the target audience to relate with you more easily.

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We hear this viewpoint a lot and we can certainly deliver on this request.  We also know that you have other marketing and advertising avenues that you already have in the pipeline working for you.  Now you just want a website without a lot of hassles to wrap up your whole marketing strategy.  That’s great but “just want a website” is missing the point entirely.  Your website is the last link in the chain and if it fails to deliver then you wasted all of your money on other marketing and advertising avenues.  We see this phenomenon a lot. 

Believe it or not your website says everything about you.  So, just slapping up a website will reflect that image.  Please note, that this phenomenon of “we just want a website” is coming from well established businesses such home theater businesses or window tinting businesses, etc.  These requests aren’t coming from some guy who had an epiphany one day to start some internet lingerie business and is just testing the waters.  These are businesses that have been in the community for some time. 

Recently, I spoke to a prospect (I found him through a magazine ad) some time ago who spent about $9000.00/year on full page advertising in a particular local magazine where the ad was directing readers to their website.  This particular website was purchased from a template-farm for $49.00 (his admission, not my assumption) and set up by the business owner.  To say that the website looked bad would be an understatement. 

It not only looked bad, it just didn’t work.  All done in Flash, the phone number was barely visible. The photos of the product were 100 x 100 images blown up to about 450 x 350 (i.e. very pixilated and distorted) and there was a constant sound track that could not be turned off.  The whole site would turn away the most ardent visitor in about one second. 

To make a long story short I tried to sell my web design services to the owner but he just flat refused to pay more than was currently paying (that would be the $49.00) for his website; however, he did admit that he hasn’t “updated the site for nearly two years and that it definitely needed fixing”.  He also told me that he was “discontinuing his magazine ads because they weren’t producing the results he was looking for.” 

So, in sum, “We just want a website” is not enough.  This subject will be explored more in a our articles section of our website: www.audinwebdesign.com

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Target the need of your target audience at the first instance: The requirements of your target audience should be addressed on your home page itself. In order to grab their attention, show them the benefits right away. Not getting what he wants will put the visitor off your website and you will loose a potential customer

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