Search

Rss Posts

Rss Comments

 

Posts from August, 2008

Make Sure Your Website Is Hosted in This Country

Aug 09

There are many discount hosting companies that are offshore.  The benefits (in the short run) may be a lower costly rate but the drawback is that the farther away your website is hosted from your target audience (i.e. here in the united States ) the slower your site will load.

For example there are some discount hosting companies in or Bombay but trying to load a website on their servers will take quite a long time, no matter how efficiently the website was put together.

So be sure your (discount) hosting company has a server very close to your target audience.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Do Not Take Down Your Old Site

Aug 07

I see this lot.  Companies have found their new web designer and suddenly take their old website down and put up a “New Website Coming Soon” sign and telling people it will be great.  I’ve never really understood why.

I’ve read somewhere that you need to prepare the market for your arrival, such as putting up bills outside a new building construction site.  That makes sense because you may walk by the site all the time, and the old building really does need to be torn down in order to make way for the new building.  But a website is different.  You can make a switch rather seamlessly. 

As far as preparing the market for your arrival, it really does not apply here to replacing old websites.  That make sense if you are new and you really have nothing to show, then you should get something up letting people know that your site is coming soon.  But I have seen pretty good sites replaced by: "New Website Coming Soon” signs:  As an actual consumer of these businesses, it is really frustrating.  Now I have to figure out when the new website will be up.  I can guarantee when it does come online I’ve moved on to bigger and better things.

If you enjoyed this post, make sure you subscribe to my RSS feed!

“Do-it-Yourself” websites and portals do not bring in qualified business

Aug 07

I see more and more sites going up with very generic looking structure.  Sites created by GoDaddy “WebSite Tonight®”, Yellow Pages (Super Pages), and other Do It Yourself websites such as WordPress.  These generic sites do not bring in credible business.  They merely are “out there”.  But they do not generate business.  Using these “Do-It-Yourself” products are great if you are putting up a personal site or Blog, but if you expect to get any kind of credible businesses (i.e. business where you are generating income) from the world out there, you should show that world that you have invested in your website, which is a total reflection of your business.  Does that make sense?

Your website is a refection of your business.  If your website looks like it is poorly put together, then it seems that your business is poorly put together.  If your website looks like a cookie-cutter clone of other sites then people will expect the same kind of service from you.  Imagine if you went to an ice cream shop that was a “clone” of a Home Depot.  What would you think?  That’s what these clones and DIY websites are like.

Now, I know there are plenty of businesses out there who actually conduct business with these “Do-It-Yourself” websites. That is true, but it is solely because these businesses are using other marketing methods to gain that business.   Let me say again, these DIY and clone (i.e. Joomla) sites do NOT generate income on their own merits.

These businesses who think that their website is working for them are really using other forms of business generation such as  networking, advertising and marketing but it is NOT the website that is bring in the business.  Only a custom made website that is designed especially for that business is a website that will work towards bringing in new business.

If you enjoyed this post, make sure you subscribe to my RSS feed!