Henry Paulson and George Bush obviously have never taken a marketing class or even consulted with a web or interactive designer before pitching this 700 Billion Dollar Bail Out to the American public. If they did, this bill would have passed with flying colors. Let me explain:

They (the bill’s supporters) were pushing a whole lot of numbers without a whole lot of explanations. They should have set up some kind of website like www.700BillionDollarRescuePlan.com and put up a short presentation on how this bill would be good for the American public.

They could have visually explained how this bill would be an investments package, where the government is going to “buy” the bad mortgages now, allowing the banks to offer more credit (being relieved of the bad loans) to the American economy, and then later sell those mortgagees once the market rebounds.

This would have proved a much more successful approach, rather than standing before a podium with a microphone and tell the people that they wanted to pass a 700 billion dollar bill to help the financial markets. And oh, by they way, it’s a three page document.

I believe Newt Gingrich had a website when trying to push the “Contract with America.” I understand time was of the essence for the Bush Administration, but they still could have pulled off what I had explained.

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