AUDIN Web Design

When developing your website try to avoid gimmicky things like, Virtual Spokesmen.  When you use these gimmicks it says to your customer that you are grasping at straws and you will do anything to get new businesses. It really looks cheap and shoddy.

Please do not miss-interpret my intentions here. I am not saying that a Virtual Spokesman is a bad idea in part, but the fact these Virtual Spokesmen are new and fresh, it is gimmicky and should be avoided.  When the rest of the world is using Virtual Spokesmen in a serious and positive manner (and become more mainstream), then and only then you should use these types of devices on your website.

So, what about being new and innovative?  What about blazing a new trail?  If it’s easy, it’s gimmicky.  And if it’s gimmicky, you are not blazing a new trail.  You are just following—what everyone else is doing.  All it says is that you are not creative and got suckered by some salesman that convinced you it is a good idea.

Does anybody remember “Tell A Friend”?  Where are these links now?  I admit, I had this on my website (many years ago) but I realized it was gimmicky and pointless.  I also, considered that if I wanted anyone to tell their friend about my website, they could easily (and quite possibly easier) tell their friend by other means such as e-mail or instant chat.  In the end it was quite a gimmick.

Gimmicky things such as virtual spokes-person might jeopardize your credibility.  I’m not saying these virtual spokespeople will never be a good idea, but now it is a knee-jerk gimmicky idea.  You should wait.

In sum, try to be as original a possible.  That’s why you got in the business you are in.  You are trying to tell the people out there tat you do whatever it is do better and differently than everyone else.  Copying gimmicky techniques will not help.

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