AUDIN Web Design

Putting weather reports on your (travel) site is a bad idea for several reasons:

1. It distracts the visitors on your site from the main objective which is to call you to book a room.
2. It may invariably send the visitors off your page to an actual weather page (since most weather reports are scripts embedded into your site).
3. Most importantly, when  people are looking to book a trip somewhere they are mostly likely (I’d say 98%) are in good spirits and are thinking good thoughts.  You do not want them to think twice about your destination by seeing a negative weather report on your site. 

In sum, a weather report will usually hurt your conversion rate rather than help.

When I booked my trip to Hawaii, the last thing I thought about was rain. I had images of sunny beaches, cocktails and so forth.  If I knew there would be rain, I might have thought twice about making my holiday plans.

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