AUDIN Web Design

I saw a BMW the other day from about forty feet away.  I saw a Volkswagen Beetle from about two hundred feet away the day before that.  And the day before that, I saw a PT Cruiser about three hundred feet away. 

I’ve ridden in about a half dozen Chevrolet, Ford and GM cars in the past several months and I couldn’t recognize one if it was staring me in the face. If it sat on me or ran me over, I wouldn’t know if it was a Ford Capri or a Chevy CheesePuff.  (As you can see I just made up some names; that’s because I couldn’t recall any actual car names and models for this blog entry!)  But a PT Cruiser, Volkswagen and BMW come to mind so easily.  They come easily because they are designs that are so recognizable.

Volkswagen doesn’t need a logo. It is a logo!  The PT Cruiser is a logo.  These models have not changed in years and it is so easy to recognize them from so far away.

If I saw a well detailed Volkswagen Beetle, I would not know in what year the car was produced. It could be a 2002 or a 2008.  I wouldn’t know. I’d have to ask.  But not true with so many cars out there.

I saw a Honda Accord the other day about twenty feet away and going about forty miles an hour past me, but I knew immediately that the car was at least ten years old.  I knew this because Honda Accord has changed its body style about ten times for the past ten years.  Each new model dates itself.  How crazy is that?  (By the way, I recognized the Honda Accord because I had previously owned one, otherwise it would have been just another car to me.)

If you have memorable design (that is consistent and uniquely you) you don’t have to work that hard on building your branding.  It comes naturally.

If you enjoyed this post, make sure you subscribe to my RSS feed!