Jan 02
My fitness trainer always talked to me about building up the core. Whenever we (actually it was me) did an arm exercise, he had me
balance on a ball or do some other balancing act. He would tell me that although this was an
arm exercise, it will also help me b
uild the core. It was an interesting concept that I understood immediately.
That’s your website site. Building your core. Everyone one is out there screaming to buy from me and buy from you, but no one is building the core. Building the core can start on your website. Write articles, show your face and create a video. I work with many clients in doing just that. Building core.
All the other things such as personal networking, online networking, business cards, postcards, offline ads, online ad, and so on are your other strengths (your appendages) that feed into your core.
Those other strengths are great to have and you should exercise them a well, but do not ever forget about exercising your core: Your Website.
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Dec 01
I work with a lot of clients who are looking for a good deal. What they seem to forget is that the price they are negotiating is for a product that has not yet been produced. There is no “deal.” You just got less of a product, that’s all.
If the product was already produced, say a T.V. set and they were selling at the store for $250.00 and you knocked down the price to $175, you just got yourself a good deal because the product was the same. Do that sort of thing that has not been created and you have your self less of a product. Some deal.
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Nov 10
Don’t look at your website like a diet plan
Many businesses look at a website as some one shot deal, like a diet. As soon as they reach their goal (say lose 50 pounds or in this case, the website is online), they completely walk away from it. They expect it to just work by itself. You have to constantly improve upon and look at current technologies. If you are business owner and absolutely cannot do it for yourself, you should hire someone to do it of you. You must look at your website as a long term strategy, not a short term diet plan.
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Nov 04
If you have a drop down menu system, make sure the main button is also accessible in the drop down list. For example: If you have a menu button at the top (of your website) that says Free Trial (with a drop down that says, Our Guarantee and FAQ) make sure you also have an item that goes to the Free Trial page, such as Try Now. So your menu should look like this: Free Trial (the actual button), Our Guarantee, FAQ, Try Now (which goes to the same exact page as the Free Trial button).
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Oct 18
Putting weather reports on your (travel) site is a bad idea for several reasons:
- It distracts the visitors on your site from the main objective which is to call you to book a room.
- It may invariably send the visitors off your page to an actual weather page (since most weather reports are scripts embedded into your site).
- Most importantly, when people are looking to book a trip somewhere they are mostly likely (I’d say 98%) are in good spirits and are thinking good thoughts. You do not want them to think twice about your destination by seeing a negative weather report on your site.
In sum, a weather report will usually hurt your conversion rate rather than help.
When I booked my trip to Hawaii, the last thing I thought about was rain. I had images of sunny beaches, cocktails and so forth. If I knew there would be rain, I might have thought twice about making my holiday plans.
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