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Some quick cost comparisons and why a website is a good investment

Jul 16

A typical one column inch newspaper ad can run you $26.00 a week with a viewership of 250,000 readers. Over a 1 year period that comes to: $1352.00. Over a five year period (this is the period of time where your site would be still relevant) the cost would come to: $6,760.00.

That’s a tiny little ad, that says nothing about your business and it cost you six thousand and seventy six dollars to get people to call you. Yellow page ads (virtual and actual phone book) can run you up to $600.00 a year. That’s $50.00 a month.

You could get a website for just twice as that. Now consider a website that costs about $5,500.00. Your site would be exposed to potentially the same amount of possible prospects (depending on the type of SEO work that was done). But most simply you could reach thousands of prospects a day. With Ad Words (a pay per click listing) you definitely could reach millions of prospects.

With this five thousand dollar website you could tell all your customers about the benefits of your product in a much detail as you want. At a cost of only $21.00 a week over a five year period, it is well worth it. A one page display ad in a trade magazine with a circulation of 26,000 could run you up to $4,000.00 per ad. We’re talking a trade magazine not consumer magazines. That’s some good money.

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